Project Type
Branding
D.E.N. Studios
D.E.N. is a design studio situated in Bhubaneshwar.My job was to create a complete brand identity based off the existing logo. Through their branding they wanted to convey authenticity, quantity, luxury, optimism, happiness, cheerfulness, cleanliness, simplicity, and clarity.
Starting Off
Esisting Assets
The studio already had some things in check such as the logo, color scheme, typeface and their brand positioning.
Inspiration
I curated multiple moodboards of different visual aesthetics following the current design trends. This helped me understand the aesthetic the client was going for. The ones that I used as reference were the following:-
Moodboard 1
This moodboard was selected for the visual aesthetic. The vibe was playful and colourful. It used a lot of shapes and unique compositions.
Moodboard 2
This moodboard was selected for the text positioning. Beyond the conventional text placements, the vibe was to experiment with different text placement styles
Brand Identity
Visual Elements
Since the vibe was to have colorful shapes, the logo was used as a referance point and shapes were derived
